Our Services

Blogger outreach
& Uber partnerships

Partner key social media influencers to create & integrate branded content, testimonials and product recommendations across their owned media platforms.

Social WOM
sampling

Engage thousands of peer influencers to trial & experience your product, then share genuine positive recommendations with the people they know.

Social Media Endorsements

Mobilise a team of target audience influencers to create social media images, videos or reviews, acting as endorsements for your products.

Content
creation

Engage influencers to create
branded videos, blog posts,
social media content & more.

Influencer
events

Profile & recruit influencers to
attend and promote your
brand events.

Long term
advocate programs

Nurture your most passionate
customers with a strategic
advocacy program.

Why Word of Mouth Marketing?

Consumers rely on word of mouth
conversations & recommendations to
make purchasing decisions.

Word of mouth marketing provides an opportunity
for you to take control by harnessing the power of savvy consumer influencers to create thousands of authentic conversations and recommendations about your brand, product or service. These powerful conversations translate to credible on & offline exposure, invaluable evergreen online content and lead to direct sales
and long-term brand advocacy.

In an era where traditional media is becoming more and more saturated; consumer influencers help your brand to cut through
to your core target audience and deliver credible messages at the grassroots level.

WOM, recommendations and online consumer reviews are more trusted by consumers in the Asia Pacific region than any other form of media or advertising

(Nielsen Australian Online Landscape Review March 2012)
Consumer recommendations
are the primary factor behind
20 – 50% of all
purchasing decisions

(McKinsey 2010)
Marketing-induced
consumer-to-consumer WOM generates more than twice the sales of paid advertising across
multiple categories

(McKinsey 2010)
92% of customers identify Word of Mouth as the best, most reliable and trustworthy source of ideas and information on products and services. This has increased 14% over the past 5 years as word of mouth increases in importance.

(Nielsen, Global Trust in Advertising, 2012)

Peer Influencers

Uber Influencers

Contagious works with powerful connected Uber and blogger Influencers to help brands gain credibility, awareness and authority online. Uber Influencers can help your brand to reach thousands of highly engaged consumers in a credible online environment.

We have strong relationships with a broad range of Uber Influencers from multiple categories:

Mummy & Parenting

Home & Lifestyle

Food

Design, DIY & Craft

Travel

Fashion & Style

Beauty

Urban Culture

Health & Wellness

Special Interest

Tech

Music

61%

of consumers have
made a purchase based
on a blog post

(Source: BlogHer, 2012)
92%

of consumers trust recommendations from other people, even someone they don’t know, over brand content

(Source: Nielson)
81%

of consumers trust advice and information from blogs

(Source: BlogHer, 2012)
37%

retention rate is achieved when customers refer other customers

(Source: Deloitte)
77%

of internet users read blogs

(Source: IgniteSpot, 2013)
74%

of global marketers reported they will use ‘influencer marketing’ as part of their marketing strategy in the next 12 months

(Source: Social Media Today)